I’m Melih, a product builder, designer and problem solver based in Ankara. I take products from 0→1, starting with the brand and the first sketch, and staying with them until they ship.
My background is in product design, but over the years I’ve moved closer to the entire product. Most of my projects begin with branding (a name, a mark, a voice) and grow from there into flows, interfaces and a design system, all the way through development, testing and launch.
AI is now part of how I build. I use code, AI and modern tools to take ideas from zero to working products instead of stopping at prototypes, from TapAI, an AI ordering assistant for restaurants, to my own products like balinaOS and Moducut.
I’ve worked on 40+ products and digital experiences across different industries, with startups, studios and founders. I’m interested in the space between design and technology, where a product idea becomes something real. Less handoff. More building.
Areas
ai, e-commerce, education, fintech, food & beverage, hr tech, media, music, real estate, retail, social platforms, typography
Craft
figma, framer, jitter, illustrator, photoshop, javascript, next.js, tailwind css, wordpress, vibe coding, ai tools, design systems
Process
branding, product strategy, product ownership, agile / scrum, sprint planning, data analysis
Principles
- Start with the brand, finish with the product.
- Design and build in the same loop.
- Ship early, learn fast.
- Let AI amplify the craft, not replace it.
- Less handoff. More building.
Experience
May 2025 – May 2026
FUHA Design Studio Product Designer
Led end-to-end design for digital products and websites (information architecture, design systems, brand identities and onboarding flows) and shipped ideas faster by writing code with a vibe-coding approach.
Feb 2024 – Mar 2025
Kahuna Sr. Product Designer
Managed the whole journey of Kahuna.io, from branding to building the product from scratch, with one scalable design system powering both the website and the product.
Jun 2023 – Oct 2023
Deserve Studio Product Designer
Designed two Framer projects, Avocado and Snack, and built a component library and Figma files optimised for Framer workflows.
Mar 2023 – Feb 2024
BAGU Creative Studio CEO
Founded and led a creative studio that built products from scratch for every client, with tailored design systems and 0→1 product development.
Mar 2021 – Apr 2023
FUHA Design Studio Product Designer / Design Engineer
Built products from scratch with sprint-based design architecture and design systems, and translated designs into code together with developers.
Apr 2020 – Mar 2021
Oliwag UX/UI Designer
Helped launch startups from scratch, designing intuitive interfaces and tailored design systems for 0→1 products.
Education
Sep 2020 – Sep 2022
Beykent University Graphic Design (Associate’s degree)
Focused on the intersection of technology and design: product ideation, UI/UX design, web and app development, and graphic design.
Achievements
Google Solution Marathon, 1st place
Winner, recognized for innovative product ideation and UX design.
+25% engagement
Increased user engagement through a new platform design.
20% faster delivery
Reduced project delivery time with scalable design systems.
+20% customer satisfaction
Achieved with the launch of a new chat platform.
+15% e-commerce sales
Driven by UX improvements.